Tag: Content Translation

amigo gaming
AdminClever , ,

The Partnership between Clever Translations and Amigo Gaming: An Interview with Gerard Busom

Amigo Gaming, a leader in the iGaming industry, collaborates with Clever Translations to localize games, aiming for international success through localized translations.


Language localization in the iGaming sector is crucial for the success of a quality product that aims to reach an international audience. Amigo Gaming, a leading company in the iGaming sector, is aware of the importance of this aspect, investing in the localization of its games and entering into a key partnership with Clever Translations. In this interview, Gerard Busom, Senior Account Manager at Amigo Gaming, tells us about the history and challenges of this collaboration.

Hello Gerard, and thank you for this interview. Can you tell us who is Amigo Gaming and what you do? Tell us a little bit about your company.

Amigo Gaming is a game provider company specializing in creating innovative and engaging online slot. The company focuses on producing high-quality slot games with unique themes, attractive graphics, and exciting gameplay mechanics designed to enhance the player’s experience.Amigo Gaming, is driven by a team of seasoned professionals eager to elevate the project to new heights. Our expertise and passion for innovation fuel our commitment to delivering outstanding online gaming experiences.

In how many and which markets do you operate?

Currently, we operate globally, with our primary markets being the CIS region, Latin America, Balkans and Asia

What is the key to becoming a successful player in the B2B market, and what sets you apart from your competitors?

To succeed in the B2B online slots market, we have to focus on innovative game design, leveraging data insights. What sets us apart is our commitment to cutting-edge technology, customizable solutions for clients, and a strong emphasis on player experience. Our ability to stay ahead of trends and build solid industry partnerships distinguishes us from competitors.

Amigo Gaming
Paolo Restivo and Gerard Busom

How important is the localization of games for Amigo Gaming?

Localization is crucial for Amigo Gaming. Adapting our games to different markets ensures they resonate with diverse player preferences and cultural nuances. By localizing content, including language, themes, and features, we enhance player engagement and satisfaction, ultimately driving better performance and market penetration across various regions.

Amigo Gaming

Localization is crucial for Amigo Gaming. Adapting our games to different markets ensures they resonate with diverse player preferences and cultural nuances.

What are your translation needs and why did you choose Clever Translations as your key partner to localize your games?

Our translation needs focus on accurately localizing game content, including text and cultural references, to ensure our games resonate with players across different regions. We chose Clever Translations as our key partner because of their expertise in game localization, their ability to handle complex projects with precision, and their commitment to maintaining the integrity of our game’s narrative and user experience. Their deep understanding of gaming industry nuances and cultural adaptation ensures that our content remains engaging and relevant in every market we enter.

What kind of feedback have you received from the markets regarding the quality of your game texts?

We’ve received excellent feedback on our game texts, with players and operators praising their clarity, cultural relevance, and overall quality. This positive response highlights our successful approach to localization and its impact on player engagement.


How would you define Clever Translations?

Clever Translations is a leading expert in game localization, renowned for its precise and culturally nuanced translations. They excel in adapting game content to resonate with diverse audiences while maintaining competitive pricing. Their ability to meet tight deadlines and deliver high-quality, engaging player experiences makes them a standout partner in the industry.

Conclusions
The partnership between Amigo Gaming and Clever Translations shows how industry knowledge can lead to a successful collaboration. Thanks to this cooperation, Amigo Gaming can offer a localized and engaging gaming experience, conquering new markets and reaching a wider audience.

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    Artificial Intelligence
    AdminClever , ,

    Artificial Intelligence: Usefulness and Limits in the Creation of Localized Content

    Artificial intelligence can make the translation of a text faster, but can it also make an effective
    contribution in localizing content?

    Artificial intelligence is commonly understood as the ability of a machine to process information according to patterns similar to those of the human mind, so as to offer results that appear similar, if not identical, to those that humans could provide.

    Artificial Intelligence
    Artificial Intelligence: Usefulness and Limits in the Creation of Localized Content – Clever Translations Newsroom

    It is in the daily experience of all of us now to observe the products of artificial intelligence in a wide variety of fields, and it is beginning to be so in the language industry as well. AI (Artificial Intelligence) is increasingly being used in content creation, translation and localization.

    However, in this area, there are clear limits to the potential of artificial intelligence; a written message, after all, is not a simple sequence of words.

    To be truly effective, communication requires something more, which a machine cannot yet give: sensitivity, involvement and empathy with the reader.

    Artificial Intelligence in Content Translation
    Artificial Intelligence in Content Translation – Clever Translations Newsroom

    The Usefulness of Artificial Intelligence in Content Translation

    The words of a text must be carefully chosen to convey a message, and only a person, and certainly not a machine, may be able to find the most suitable terms and the most appropriate tone of voice to strike the right chords in the heart and mind of the reader.

    That said, there is no doubt that artificial intelligence systems, especially the most professional ones, are a useful support tool for those working in the world of communication. But however broad the virtual vocabulary available to a software program may be, human intervention and creativity remain indispensable.

    Let’s think about automatic text creation programs: there is first of all a limit related to the fact that such software is set up, for the vast majority, for the processing of English-language content. Even in this case, however, there is always a need for revision by a professional, to check the syntax for correctness and to give the text a more natural tone.

    Even when it comes to translations, we do know that artificial intelligence can only help. A company offering a professional translation service cannot do without the supervision of a native speaker, and this is even more true when dealing with topics that require very precise terminology, for example in the field of sports betting or casino and slot-machine games.

    Finally, the limits of artificial intelligence emerge even more when it comes to processing a message through content localization, which is the most creative and certainly the most human activity in communication.

    Artificial Intelligence in Content Translation

    Content Localization: the Limits of Artificial Intelligence

    Language localization, as is well known, is that particular type of translation or content creation that aims to make the message as close as possible to the culture of the target audience, both in terms of the terminology chosen and the tone of voice used.

    It is precisely in this area that the limits of the impact of artificial intelligence on content localization emerge.

    No matter how advanced software may be, it will never be able to know, understand and process information related to the culture of the target audience, whether it is people who belong to a particular area, or a particular age group, or have a particular interest in common, etc.

    AI and Localization: why you need Professional Services offered by Native Translators

    In conclusion, machine learning systems (neural networks and machine learning) of artificial intelligence are certainly a valuable help for those involved in communication.

    However, it is equally clear that human input in content creation, translation and localization remains absolutely essential.

    When it comes to understanding the sentiment of your target audience, arousing an emotion in readers and finding the right words to establish a connection with customers, the contribution of a professional translator is essential.

    If you want to have an example of effective content localization, rely on Clever Translations. Thanks to our native translators, able to create texts in over 80 different languages, you can establish a direct link with your customers, anywhere in the world.

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